Get started with KIVA - Keyword Intelligence for Value-driven Action
Welcome to KIVA - Keyword Intelligence for Value-driven Action, your AI-powered SEO Agent. This guide will walk you through each step to help you maximize your seed keywords and generate an optimized content brief.
Step 1: Insert Seed Keyword and (Optionally) Connect GSC
Begin your keyword research with KIVA. If your Google Search Console (GSC) is not connected, you’ll see a prompt to enable deeper, domain-specific insights.What to do:
- Enter your Seed Keyword in the input field (e.g., best AI tools)
- Select Region and Language using the dropdowns
- (Optional) Click “Connect Your Google Search Console” to unlock advanced performance data
- Click “Find Keywords” to start the discovery process
GSC Connection Flow in KIVA
When you choose to connect Google Search Console, you’ll go through the following steps to enable domain-level keyword insights:
Step 1: Choose Your Google Account
Select the Google account that has access to your verified Search Console properties.
Step 2: Grant Permission to Wellows
You’ll be prompted to allow wellows.com to:- View and manage Search Console data for your verified sites
- Access site data and manage ownership settings
Step 3: Connection in Progress
A loading screen will appear while KIVA securely connects to your GSC account. This usually takes a few seconds.
Step 4: GSC Connected View
Once connected, the input area will update to show:- Your verified Domain
- Option to select Date Range
- Access to the “Add Guidelines” button for aligning content with brand tone
Seed Keyword Overview (Without GSC Connected)
When you haven’t connected your Google Search Console (GSC), KIVA still provides valuable keyword-level insights based on public data.What You’ll See:
- Search Volume – Estimated monthly search volume (e.g., 135,000)
- Keyword Difficulty (KD) – A score indicating how competitive it is to rank for the keyword
- Trend – Indicates whether interest in the keyword is rising, falling, or stable
- CPC (Cost Per Click) – The average cost in paid search advertising
- Keyword Categorization – Classifies the keyword as Commercial (C), Navigational (N), Informational (I), or Transactional (T)
Keyword Overview (Unified Table with GSC Integration)
After submitting the seed keyword, KIVA processes and displays a comprehensive Keyword Overview, including:
1. Search Volume
Average number of searches for a keyword each month over the past 12 months.
2. Keyword Difficulty (KD)
Metric that indicates how challenging it is to rank in the top 10 organic search results for a particular keyword.
3. Trend
Shows monthly search volume changes to help identify keyword popularity patterns over time.- Upward Trend – Search interest is increasing month over month
- Downward Trend – Search volume is consistently declining
- Stable Trend – Search volume remains steady over time
4. Cost Per Click (CPC)
Indicates the price advertisers pay for each click on their ad through platforms like Google Ads and Bing Ads.
Keyword Categorization
Grouping keywords into specific themes or categories, such as Informational, Navigational, Commercial, or Transactional.- Informational – Used when someone wants to learn or understand something.
- Navigational – Used to find a specific brand, website, or page.
- Commercial – Used when someone is comparing options before making a decision.
- Transactional – Used when someone is ready to take action, like buying or signing up.
Hidden Gems
All Gamechangers, Reclaimers, Contenders, Explorers, and TrendSpotters that are obtained from GSC:- Reclaimers – Keywords with moderate impressions but zero clicks—prime opportunities to reclaim traffic.
- Contenders – Promising keywords with the potential to climb higher in search rankings.
- Gamechangers – Exciting new keyword opportunities to expand your reach.
- Trendspotters – Keywords on the rise, showing strong engagement and growing interest.
- Explorer - Generates unique keywords by analyzing trends in Google and LLMs, ensuring relevance and alignment.
Position
The average position of your site in Google search results is based on its highest position whenever it appears in a search.
Impressions
How many times a user saw a link to your site in Google search results.
CTR (Click-Through Rate)
The percentage of impressions that resulted in a click.
Clicks – Indicates how many users clicked on your site after seeing it in search results.
Related Keywords Table (Without GSC Connected)
This table shows a list of relevant keyword variations generated from your seed keyword using third-party and LLM sources, without domain-specific performance data.What You’ll See:
- Keyword – Related keywords generated based on your seed input
- KD (Keyword Difficulty) – Score showing how competitive it is to rank
- SV (Search Volume) – Monthly search volume for each keyword
- Keyword Categorization – Labels like Informational (I), Navigational (N), Commercial (C), Transactional (T)
- SERP Intent – View live SERP analysis for each keyword
- Share of Voice – Access top-ranking content types for that keyword
- Selection Limit – Select up to 25 keywords to move forward in the workflow
Related Keywords (With GSC)
After clicking “Find Keywords”, the tool will display a dynamic table of Related Keywords to help you identify highly relevant variations, extensions, and keyword opportunities.
Key functionalities of this table include:
- Select up to 25 keywords to proceed with deeper analysis
- Reorder columns using the toggle on each column header for a personalized view
- Use the search bar (top right) to locate specific keywords quickly
- Apply filters using the “Filter” button to narrow down by keyword difficulty, CPC, impressions, etc.
- Manually set value ranges using the From–To input boxes under each metric for precise filtering
- Use the “Toggle All” option to select or deselect all keywords in one click
Keyword
Displays the list of suggested keyword variations related to your seed query. This is your primary selection point for further processing. You can select keywords as per your preference to move forward with deeper analysis.
Keyword Difficulty (KD)
Indicates how hard it is to rank for the keyword on a scale from 0 to 100. Higher scores suggest more competition.
Search Volume (SV)
Shows the estimated monthly search volume for each keyword, helping you prioritize based on popularity.
Hidden Gems
Highlights untapped opportunities—keywords with good potential but low competition or underutilized by competitors.
Keyword Categorization
Labels each keyword based on user intent:- I – Informational
- N – Navigational
- C – Commercial
- T – Transactional
Contextual Theme
Displays the thematic relevance of each keyword based on its topic group. This allows for better grouping and content planning.
SERP Visibility
View how each keyword performs in live SERPs. Helps determine the type of content ranking and user expectations.
Share of Voice
Measures how much visibility your domain (or tracked domains) currently has for this keyword.
Clicks
Shows the number of clicks received (if GSC is integrated).
Impressions
Displays the number of times your site appeared in search results for that keyword (pulled from GSC).
Position
Indicates your site’s average ranking position for that keyword in Google Search.
CTR (Click-Through Rate)
Calculated as the percentage of impressions that resulted in clicks, helpful in understanding keyword performance.Processed Keywords
After selecting your keywords from the Related Keywords table, they appear here in the Processed Keywords section. This view allows you to move forward with deeper analysis or immediate action, based on what your workflow requires.
Each keyword card includes:
- Keyword Info – Displays the selected keyword along with its KD (Keyword Difficulty), SV (Search Volume), and CPC (Cost per Click), if available.
- One Click Solution - Runs the full workflow automatically using the OpenAI as a default LLM—quick and effortless.
- View Insights - Gives you full control to complete each step manually and choose from five LLMs.
One Click Solution Workflow
After clicking “One Click Solution,” this screen walks you through KIVA’s automated 8-step workflow. It handles everything from LLM query extraction and intent analysis to content scoring and final generation, designed to streamline your entire content creation process with just one action. Once reviewed, click “Proceed” to automatically let KIVA execute the full workflow.
1. LLM Optimization
Once you click “Proceed” in the One Click Solution flow, the first step you’ll see is LLM Optimization. This module uses advanced LLMs to generate high-quality query patterns, analyze authoritative sources, and surface keyword-related insights based on real-time data.
LLM TabsChoose from multiple large language models to explore varied query outputs and insights. Each LLM brings its own strengths, allowing you to compare and select what fits your content strategy best:
- OpenAI – Known for broad, general-purpose knowledge and natural language fluency
- DeepSeek – Ideal for technical, research-heavy, or long-form data analysis
- Gemini – Performs well in creative, structured content generation
- Claude – Emphasizes clarity, context retention, and user-aligned query expansion
- Llama – Lightweight and fast, best for straightforward use cases and rapid suggestions
- Queries
The system auto-generates LLM-optimized queries based on your selected keyword. These are designed to reflect real-world search behaviors and questions users are asking.
You can toggle the “Show Queries” option to see or hide this section.
- Source-Based Ranking
For each query, KIVA analyzes top-ranking sources. Results are displayed as a ranked list with percentage-based relevance. Each result includes a link to the source (e.g., IBM Watson, Salesforce Einstein, etc.).
- Upgrade Your Plan
If you’re on a free plan, you may see a prompt to upgrade to a premium plan, starting at $4.99 per month.
- Export as Image
Pattern Analysis
This section summarizes recurring themes, structured approaches, and actionable guidance extracted from top-ranking sources and query patterns.- Recurring Themes
Key concepts repeatedly mentioned across sources include integration ease and scalability. - Structured Approach
Suggested evaluation strategies include conducting needs assessments or comparing tools for scalability. - Actionable Guidance
Practical steps to move forward, such as pilot testing tools or seeking industry recommendations.
2. User Search Intent
After completing the LLM Optimization step, you’ll land on the User Search Intent screen. This module helps you understand what users are looking for when they search for your target keyword so that you can align your content with your audience’s real needs.- Intent Categories
Each box represents a different type of user intent derived from live search behavior and LLM analysis. - Checkbox Selection
- Regenerate Button
Use this to fetch a new set of user intents based on refined context or updated keyword analysis. - Search and Filter
Use the built-in search bar or dropdown to locate specific user intents quickly. - Upgrade Prompt
Free-tier users will see a prompt to unlock additional user intents for as low as $4.99/month.
Top-Ranking URLsDisplays live-ranking content pulled directly from the SERPs, along with word count and title for each result. Product Feature Descriptions
Shows the format or intent of the content (e.g., product-focused, informational) to help guide your content structure.
Average Word Count
Indicates the average content length across top-ranking results—helpful in estimating ideal article length. Share of Voice (Pie Chart)
Visual breakdown of SERP content types by percentage. Current categories include:
- Educational
- Video
- News/Blog
- Other
Select specific sources to include in your outline, or use Select All to pull all SERP data into your draft.
Upgrade Prompt
Users on the free tier will see an option to unlock deeper SERP visibility insights starting at $4.99/month.
4. LSI’s & PAA
The LSI’s & PAA module is designed to enhance the depth and relevance of your content. It is divided into two key sections: LSI & Semantic Keywords and People Also Ask (PAA), both of which work together to help you create context-rich, search-optimized content.
LSI & Semantic Keywords
This section pulls related keyword suggestions from Google and Bing, along with LLM-generated insights, to help you build content that is topically comprehensive and semantically aligned.
- Select Keywords – Click on any keyword tag to include it in your outline and boost semantic relevance.
- Filter Panel – Refine LSI keywords by including or excluding terms and selecting specific search engines (Google and Bing) to narrow down your results.
- Add LSI – Allows you to manually input custom LSI keywords to enhance content relevance and SEO performance.
People Also Ask (PAA)
This section displays real questions sourced from Google, Bing, and Yahoo, helping you align your content with actual user queries.- Select questions to include in your outline
- Toggle Show Answers to view responses generated using data from the original platform (Google, Bing, or Yahoo)
- Use Select All for quick bulk selection
- Platform icons indicate the source of each question
5. Social Discussion Detector
This section surfaces real-time content from platforms like Reddit, LinkedIn, X (formerly Twitter), Quora, and more, giving you insights into live discussions, trending opinions, and audience sentiment around your keyword.- Discover high-engagement posts and trending conversations
- Sources include Reddit, X, LinkedIn, Quora, and niche forums
- Use the Show Trends toggle to filter results by relevance
- Click View Source to explore original threads for context and credibility
6. Content Brief
One Click Solution - Content Brief
The Content Brief organizes all previous research—from AI patterns, SERP insights, social trends, and keyword data—into a structured, SEO-ready content brief.
- H1, H2 & H3 Structure – Generates a clean content hierarchy with optimized headings, including subheadings (H3s) for better organization and depth.
- Suggested Style & Theme – Recommends writing style, tone, and topical direction based on audience and query type.
- Keywords & Intent Tags – Aligns each section with the right intent, semantic keywords, and relevant LLM prompts.
- LLM-Specific Queries – Provides model-ready prompts to guide AI-generated content later.
- Community Insights – Embeds trending social data from platforms like Reddit and LinkedIn.
- Stats, Quotes & Hyperlinks – Suggests expert quotes, stats, and relevant sources to enrich your content.
- Regenerate – Creates a new version of the outline using the same keyword and updated data—helpful if you want a different angle or structure.
View Insight – Content Brief
After selecting your keywords and clicking View Insights, you’ll proceed to the Content Brief setup. At this stage, you’ll be prompted to:- Select an LLM – Choose from models like OpenAI, DeepSeek, Gemini, Claude, or Llama
- Choose a Content Type – Options include AI Recommended, News Articles, How-To Guides, Listicles, Technical Articles, and more
7. Content Creator
One Click Solution
The Content Creator transforms your structured brief into a comprehensive, SEO-optimized article, ready for editing, export, or publication.- Automatically generates content based on your outline, style, keywords, and user intent
- Built-in editor to format, rewrite, or polish your content in real time
- Use options to Export, Copy, or Draft on WordPress in one click
- The Regenerate button lets you rewrite the article with the same outline but a different tone or flow
Content Creator (View Insights)
After completing the content brief, when you proceed to Content Creator via View Insights, you’ll be prompted to select the LLM before generating the article.
What You’ll Do:
- Select an LLM – Choose from OpenAI, DeepSeek, Gemini, Claude, or Llama
- Click Write Content to begin generating your long-form article based on the outline created in the previous step
Ask AI Options
Select any content, then click Ask AI to refine it instantly. You can rephrase, humanize, shorten, expand, or improve clarity—right inside the editor.Available Actions:
- Continue – Extend the selected section or paragraph
- Rephrase – Rewrite the text while keeping the original meaning
- Humanize – Make the content sound more natural and conversational
- Improve – Enhance clarity, tone, and structure
- Make Longer – Expand the selected text with more detail
- Make Shorter – Condense the content while keeping key points
- Grammar – Fix grammatical and punctuation errors instantly
Export Options
The Export As button allows you to download your generated content in professional formats for easy sharing or publishing.- Export as PDF – Download a print-ready version of your article
- Export as DOCX – Export content as an editable Microsoft Word file
WordPress Credentials
This pop-up allows you to connect your WordPress to KIVA for direct publishing securely.Required Fields:
- Site URL – Enter your full WordPress website address
- Username – Provide your WordPress admin username
- Application Password – Enter the WordPress application password (link provided to generate one)
Track Keyword with ChatRadar
Clicking this button enables ongoing tracking of the selected keyword across LLMs like ChatGPT, keeping you updated on its visibility, usage trends, and ranking movements over time. Use it to stay ahead of emerging query patterns and keyword shifts.
ChatRadar Tracking Setup
This screen lets you configure how often you want to track a keyword and which LLM to use for monitoring.- Tracking Frequency – Choose how often you want updates: Daily, Weekly, or Monthly
- AI Model Selection – Pick from top LLMs like OpenAI, DeepSeek, Gemini, Claude, or Llama
- Real-Time Alerts – Get insights delivered straight to your inbox based on your chosen frequency and model
Keyword Overview
The Keyword Overview panel gives you a snapshot of your keyword’s performance and SEO potential across multiple data points.- Search Volume – Average monthly searches
- Keyword Difficulty – How competitive the keyword is to rank for
- Trend – Indicates search volume changes over time (if available)
- CPC (Cost Per Click) – Estimated cost in paid search campaigns
- Keyword Categorization – Labels like Informational (I), Commercial (C), Transactional (T)
- Hidden Gems – Keywords with low clicks but high potential (if available)
- Contextual Themes – Thematic relevance like “AI tools comparison”
- Impressions – How often your content appears for this keyword
- Position – Your current average ranking in SERPs
8. Content Scoring
Fact-check your content to ensure it is accurate and credible. After completing your draft in the Content Creator, you’ll reach the Content Scoring screen, designed to validate your content’s accuracy, readability, and originality. KIVA provides three scoring tabs:
Readability: Analyzes your text using standard readability indexes (Flesch, Gunning Fog, etc.) to assess how easy it is to read and understand.
Plagiarism: Checks for content uniqueness and highlights whether your text contains duplicate material from other sources.
Fact Check: Verifies factual statements within the content and scores their accuracy based on available data, with a confidence score and clear labeling (e.g., True, Unverified).